Exclusive: Virat Kohli wants you to dress like him
Virat Kohli makes his fashion debut with Wrogn.
Whether he's cracking sixes on the field or not, you have to admit Virat Kohli is a consistent scorer in the style department.
Since his debut on the GQ India cover to his appointment as one of 2012's Best Dressed men (vetted by starlet Angela Jonsson, no less), Kohli's Delhi boy swagger has earned him multiple ad campaigns, a legion of breathless fans and a movie star girlfriend. (Anushka Sharma, for those of you not addicted to the tabloids). And like any benevolent celebrity, Kohli is ready to give back. By letting you have a tiny taste of what it's like to live his life, via his wardrobe. Enter his first fashion line for men, Wrogn. It's pronounced wrong, but, you know, cooler. In the campaign (click through the slideshow above), Kohli models a mix of graphic T-shirts, band collar shirts and lightweight denim jackets, worn with cuffed chinos and jeans. "Though Virat is not a designer, he's actively involved in the design process and styling," explains Anjana Reddy, managing director of Wrogn. "In fact, when we were shooting the campaign, the stylist wanted to try a layered look on him. He instantly said, "Nobody in India wears two shirts and then throws a jacket on top, guys here like to keep it simple." And that's the direction we went in." Available at Shoppers' Stop outlets and online at Myntra.com, the collection will start retailing in February next year to coincide with the international Spring/Summer calendar. And with prices hovering around the Rs 1,500 mark, Wrogn's young urban target audience has little to complain about.
Wrogn is an extension of Virat Kohli's natural casual aesthetic.
Essentially a T-shirts and jeans line, Wrogn is targeted at the young urban male.
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